With a name like the Lonely Island, you’d think these guys would keep to themselves. But Andy Samberg, Jorma Taccone, and Akiva Schaffer are keeping the company of millions. Since 2001, they have cultivated a massive following online by posting hilarious self-produced TV spoofs, wacky rap videos, and videogame remixes on their Web site. Word of mouth soon landed the twentysomethings a full-time gig on Saturday Night Live, where they’ve been writing, directing, and acting in what NBC calls “digital shorts”: low-budget videos with the look and feel of their shot-for-the-Web work. SNL bits like “Taco Town,” “Lettuce,” and “Lazy Sunday” rocked on TV, but they really took off when fans uploaded them to the Net. “Lazy Sunday” has been watched more than 5 million times on YouTube alone – rivaling the number of viewers who saw it the night it aired on SNL last December." Story at Wired