1.)..."you pay these companies for a whole bunch of television you never even watch(...) 2.)...the motivation for the content producers is not to give all the revenue to the content distributors, and they may not have to - you only have to see the straight-to-DVD market that Disney exploits to see that, and many shows recently (Futurama / Firefly) make more money on DVD than on TV distribution.(...) (3) In terms of how you promote things if you just avoid broadcasting the shows themselves - well the same way you promote everything else that isn't a TV show.

...pay-per-season, one-time subscription is the best way to get down the programmes that you actually always want to watch,..."

Interesting thoughts from Tom Coates on TV distribution