"A persistent media myth is that Hollywood earns most of it money in foreign lands and that this is what accounts for dumbed-down movies. For example, a recent Wall Street Journal article blithely explained, "It's the foreign box office, stupid. While movie attendance has been stalling in the U.S., it's growing in other parts of the world, making Prague as much a bellwether for Hollywood as Peoria." The problem here is that the entire Czech Republic, including Prague, provided Hollywood studios with less than three-tenths of 1 percent of their foreign movie revenues in 2005. The place where the studios look for their profits is not that elusive: It is America." "Send in the Aliens" by Edward Jay Epstein in "the hollywood economist" at Slate