"In our ridicule of the odd mix of credulousness with wacky skepticism we should not overlook how conspiracy theorizing--which has flourished, via the Internet, into a veritable cottage industry--reveals with glittering clarity the essential structure and purpose of originary narrative. Conspiracy theories are the myths of our age, in which the random and chaotic events of life are retrospectively ordered into a story with an explanatory purpose. (...) Culturally rich narratives are strung together from assortments of details. Therefore, the artist's task is merely to provide the details; the consumers of the art object can be counted on to weave the narrative.

There are "mythopoetic potentialities lurking in contemporary celebrity worship (...) The jumble of evanescent images, publicity, rumor, anecdote, and conflicting eyewitness testimony that surrounds celebrities cries out to be arranged into a story that makes sense, a narrative."

I referred to this brilliant essay already, but I recommend it again: "What matters is the system!" - The Beatles, the "Passover Plot," and Conspiratorial Narrativity" by Matthew Schneider (Anthropoetics 8, no. 2, Winter 2003) A must! It explains a lot!